Hello Saferide Has Dancing Shoes On

Last year, a friend of mine who is now the Music Director for WGMU introduced me to a quirky Swedish performer called Hello Saferide. I fell in love with "My Best Friend" and have been hooked every since.

Being hooked is a good thing, as she's got a new single and a video to go with it.



"X Telling Me About The Loss Of Something Dear, At Age 16" is a low-budget-looking awkward-dance video reminscent of old OK GO. The sparkling, purple suits that make an appearance halfway through make the whole thing worth it. That and the greatness of the song, of course.

The rapidfire ending is very cute and very fun. It seems as though music videos can only go to extremes these days, though... they're either simple (and usually fun) or very intricate and complicated (and often overdramatic).

I think the simple is winning me over. There's just something charming in simplicity.

If you don't have More Modern Short Stories From Hello Saferide, I highly recommend the purchase.